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News
Successful introduction of two F&F brands
F&F introduced two new brand names in mid-May 2006. F&F Europe BV developed a broad range of deep-frozen mushrooms especially for the international retail market, which are marketed under the Frio Frigo brand. A comparable product range, launched under the F&F Champignons brand name, focuses on the international Food Service market.
Frio Frigo has successfully been introduced in France, Hungary, Romania, and Israel. In addition, F&F Europe B.V.’s current customers in the French Food Service market have switched to F&F Champignons as the replacement for their private-label packaging. F&F has already received many favourable responses about the company’s new product ranges.
The introduction of both product ranges in West Europe will be given further shape during the coming months. In addition, F&F Europe B.V. also plans to introduce a new sauce product, the company’s pasta sauce: mushrooms in a spicy tomato sauce, ready for use with pastas – and a product which enables the cook to prepare a meal in just 10 minutes! In addition, the new mushrooms in pasta sauce product is also ideally suited to use as the basis for minestrone and other tomato soups.
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